Cherry Growers Australia has announced the appointment of Penny Measham as its new chief executive officer – effective from May 12.

Penny brings a wealth of experience across a diverse range of industry sectors, including horticulture, trade, research and biosecurity, which she combines with a deep passion for the cherry industry. 

In a release announcing the appointment, CGA said with her strong roots in Tasmania agriculture – and a global perspective – Penny is “perfectly placed to lead CGA into its next chapter”.