Rainbow Agro invests in crop protection innovation

Feb. 1, 2024 | 5 Min read
Leading global crop protection company Rainbow Ag is investing long-term in Australia, with local projects to deliver innovative and sustainable crop protection solutions.

Leading global crop protection company Rainbow Ag is investing long-term in Australia, with local projects to deliver innovative and sustainable crop protection solutions.

Solutions will be offered through the Rainbow Australia business platform to benefit partners and ultimately, Australian growers.

Australian agriculture plays a crucial role in feeding the world however, this vital sector faces an array of challenges, from climate change to weeds, pests and diseases threatening to compromise food security. 

Rainbow believes it is imperative to invest in local crop protection research and development to ensure Australian growers continue to stay at the forefront of global agriculture.

As part of the Australian investment Rainbow has recently appointed two new team members to its Australian business to help drive and deliver this innovation.

Geoff Cox has been appointed product manager for Australia, having previously held positions previously with Nufarm, Victorian Chemicals and Landmark/Nutrien.

“As discovery and development of new active ingredients for use in Australian crops becomes limited, there are great advances which can come from existing active ingredients used in a different way, with new formulations developed, across new crops registered or with rates adjusted,” Mr Cox says.

“All of this we see as being valuable tools for Australian farmers to continue to sustainably and profitably meet the challenges of growing more with less. I am excited to be working with such a dynamic, global company such as Rainbow and look forward to sharing the solutions that our significant investment in Australia will produce in the coming seasons,” he added.


Yasser Sokeirik and Geoff Cox have taken up key appointments at Rainbow Agro.

Alongside Mr Cox, Rainbow has appointed Yasser Sokeirik as its Australian regulatory affairs manager.

Mr Sokeirik has previously held positions as a regulatory manager with Farmers Business Network, Draslovka Agrisultions and Jurox Animal Health.

“Sustainable agricultural practices and responsible stewardship are essential for the long-term viability of Australian agriculture,” he explains.

“Research and development in crop protection can lead to the adoption of innovative practices which reduce the environmental footprint of farming, enabling us to get more from the current tools available.

“I am enjoying being part of a global team that is building future solutions for Australian growers,” Mr Sokeirik said.

Backing its plans at the grassroots level, Rainbow invested in more than 50 field trials in 2023 along, and has a new schedule of trials to be rolled out across Australia in 2024.

“These trials ensure our innovative solutions are tested in Australian conditions, across an array of crops to deliver value to Australian growers,” Mr Cox says.

“We look forward to working closely with our research partners all around Australia and being able to deliver innovative solutions to our partners,” he says.

Categories Rural Business

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